The co-founder of the famous Swatch watch says the Apple Watch could result in big losses for Swiss watchmakers. “Apple will succeed quickly,” Elmar Mock told Bloomberg. “It will put a lot of pressure on the traditional watch industry and jobs in Switzerland.”知名的斯沃琪手表的牵头创始人艾尔玛o默克说道，Apple Watch有可能将造成瑞士钟表制造商遭到重创。他对彭博社回应：“苹果公司迅速就不会取得成功，这将给瑞士的传统制表业带给极大压力。

”Mock said he believes the Apple could sell 20 million to 30 million Apple Watch units yearly. All told, Switzerland exported 28.6 million watches last year, according to Bloomberg. “Anything in the price range of 500 francs to 1,000 francs is really in danger,” Mock said. “I do expect an Ice Age coming toward us.”莫克回应，他指出苹果公司每年可以售出2,000万至3,000万只Apple Watch。据彭博社统计资料，去年瑞士腕表出口总量为2,860万只。默克称之为：“价格在500至1,000瑞士法郎的产品都将面对危险性。

我或许看见一座冰山于是以迎面而来叛来。”The Apple Watch ranges in price from $349 for entry-level models to $17,000 for the most expensive luxury version, Apple announced Monday. The Apple Watchwill begin shipping on April 24, with a preview and presale period starting April 10. Despite Mock’s estimates, it’s still unclear how many Apple Watch units the company will actually sell. Analysts’ guesses are ranging from 8 million on the low end to 41 million on the high end, with the spread owing to a lack of data about the still-embryonic smartwatch market.苹果公司在周一宣告，Apple Watch基本款的价格为349美元，最高档的版本售价为17,000美元。

Apple Watch将于4月24日开卖，预售期从4月10日开始。尽管默克得出了这样的预测，但目前外界并不确认苹果公司将出售多少Apple Watch。

分析师猜测Apple Watch的销量将超过800万至4,100万，之所以有如此大的差距，是因为目前处在兴起状态的智能表格市场并没过于多数据可供参考。Swatch, a Swiss company, was founded in 1983 and later gained worldwide recognition for its sometimes outlandish, highly colorful designs.瑞士腕表公司斯沃琪正式成立于1983年，之后凭借色彩非常丰富的奇特设计在全球腕表市场占有一席之地。

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